Our framework helps leaders and organizations develop content strategies that build credibility and personify their brand.
1. We guide you in a recording session interview.
We talk as if you’re sharing advice with a friend. The recording session interview is the backbone of our content creation framework, and our experience conducting 100s of interviews allows us to draw out your expertise. Leave behind the contrived scripts, and have a conversation that helps you speak from the heart and present your knowledge in a personable approach.
2. We create long-form content to display your expertise.
Long-form content builds trust with your audience. From your interview, we edit long-form content that reveals your expertise. Most categorize these as “podcasts,” but video to companion the audio is just as important for building organic reach online and a visual connection that creates trust.
3. We curate short-form content from your best insights.
Short-form content gains the attention of your audience. Short-form content is essential for “stopping the scroll” of your audience and breaking through algorithm barriers. We take your long form content pieces and edit them into sharable short reels that highlight your best moments.
4. We repurpose video to create written content.
Transcripted video allows quick creation of written content. Have writers block? Instead of creating AI-generated blog posts because you “really need to post something this week”, we take transcripts of your short from content and convert them into text-based pieces for your website and blogging platforms (e.g. a 4 minute video is about 400 words).
5. We refine your key points to create micro content.
Micro insights help you stay top of mind with your audience. From your short-form content, we help you draft tweets, quote graphics, and Linkedin posts - helping you refine your thought leadership into key concepts and phrases that become core to your brand.
